Privacy Policy for Apex Adventures

Effective Date: October 2024

1. Introduction
Welcome to Apex Adventures ("we," "us," "our"). We are committed to protecting your privacy and personal data. This Privacy Policy outlines how we collect, use, and protect the information you provide when you visit our website or participate in our wildlife photographic tours.

2. Information We Collect
We may collect the following types of information from you:

• Personal Information: Name, email address, phone number, and postal address when you sign up for newsletters, make bookings, or contact us.

• Payment Information: Credit card details and billing address to process tour bookings.

• Technical Information: IP address, browser type, device information, and usage data via cookies and similar tracking technologies.

• Tour Preferences: Information about your wildlife photography interests, dietary preferences, and other special requirements for tour customization.

3. How We Use Your Information
We may use the information we collect for the following purposes:

• Booking and Tour Management: To facilitate tour reservations, process payments, and manage tour arrangements.

• Communication: To send you booking confirmations, travel updates, newsletters, or respond to your inquiries.

• Personalization: To customize your experience based on your preferences and feedback.

• Marketing: To inform you about special offers, promotions, or new tour options, with your consent.

• Analytics: To improve our website, understand user behavior, and optimize our services.

4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. You may choose to disable cookies via your browser settings; however, this may affect the functionality of certain features on our site.

5. Sharing Your Information
We will not sell or rent your personal information to third parties. We may share your information with:

• Service Providers: Third-party companies that assist in processing payments, providing travel services, or managing our website.

• Legal Authorities: When required by law, or to protect the safety, rights, or property of Apex Adventures or others.

6. Data Security
We use industry-standard measures to protect your personal information. While we strive to protect your data, no online system is 100% secure, and we cannot guarantee absolute security.

7. Your Rights
Depending on your location, you may have the right to:

• Access: Request a copy of your personal information.

• Correction: Update or correct any inaccurate information.

• Deletion: Request the deletion of your data, subject to legal or contractual limitations.

• Opt-Out: Withdraw consent for marketing communications at any time.

To exercise these rights, please contact us at contact@apex-adventures.co.uk.

8. Third-Party Links
Our website may contain links to third-party sites. This Privacy Policy does not apply to those external websites. We are not responsible for the privacy practices or content of those sites.

9. Children's Privacy
Our services are not directed toward individuals under the age of 16. We do not knowingly collect personal information from children without parental consent.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website. We encourage you to review this policy periodically.

11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Apex Adventures
Email: contact@apex-adventures.co.uk
Phone: +44 7451 204 141

By using our website or participating in our tours, you consent to the terms of this Privacy Policy.